LeaseRadius vs a Traditional Apartment Marketing Agency
A traditional apartment marketing agency sells you a team's time: strategy calls, a content calendar, a monthly report, usually on a six to twelve month contract at a custom price. LeaseRadius sells you the output: daily social posts, weekly local search articles, neighborhood research and live reporting, produced by AI from your property's real data, for $499 per property per month with no contract. An agency is still the better choice for a rebrand, a website, or a lease-up launch that needs a team in the room.
Last reviewed September 2026
This is not a page that says the agency is always wrong. It is a page that says what each one is for, so you can decide, or use both.
| LeaseRadius | Traditional agency | |
|---|---|---|
| What you are buying | Output: posts, articles, research, reporting | Hours: strategy, account management, production |
| Social posts per week | 7 feed posts, 7 Stories, 2 Reels | Varies; often a few a week |
| Local search articles | 8 a month | Often 0 to 4 a month, sometimes an add-on |
| How it knows your neighborhood | Continuous mapping of nearby employers, businesses and events | Account team research at kickoff |
| Photos and video | Your real photos and licensed stock, never AI-generated | Varies; may include shoots |
| Price | $499 per property per month, published | Custom quote |
| Contract | None | Typically 6 to 12 months |
| Time to first content | Days after adding the property | Weeks of discovery and onboarding |
| Approvals | Optional in-app queue, per property | Through your account manager |
| Reporting | Live dashboard with your Search Console, Instagram and Google Business Profile data | Monthly report |
| Strategy calls, brand work, website design | No | Yes |
Best for
- Stabilized communities that need consistent, specific content every day without a retainer
- Portfolios that want the same program on ten properties at a price that does not scale with headcount
- Teams that already have a brand and a website and need the daily work done
Not for
- A rebrand, a new website, or a launch campaign with a large paid budget
- Anyone who wants a weekly call with an account team
- Properties with approval processes that need a person managing them
Where the agency is the better choice
Brand identity. Website design and development. A lease-up launch with a paid media budget and events. Photo and video production. Anything that needs a person in the room reading the situation. Agencies are built for project work with a start and an end, and that is what they are good at. LeaseRadius does none of those things.
Where LeaseRadius is the better choice
The work that never ends. A post every day that mentions the taqueria two blocks away rather than a stock photo of a latte. A local search article every week, on every property, for as long as the property exists. Research that notices the new employer campus opening next spring because it re-checks the neighborhood constantly. This is the work agencies find hardest to sustain, because every hour of it costs them, and it is the work the community needs most in month fourteen, not month one.
Using both
Plenty of properties should. Keep the agency for the brand, the website and the launch. Run LeaseRadius for the daily social cadence and the weekly search content underneath it. Everything we publish uses your existing brand kit and your real photos, and there is no contract, so nothing stops you from trying it alongside what you already have.
What you give up
A dedicated account manager. Strategy calls. Someone to blame. In exchange you get a published price, no minimum term, and content that is produced every day whether or not anyone remembered to schedule it. You still upload the rent roll, add photos, and approve content if you want to; this is not zero effort, it is a different kind.
Try it next to what you already have.
No contract, first month free. Add one property and compare the output yourself.
Get StartedFrequently asked questions
Is LeaseRadius an agency or software?
Both, in effect. You get agency output, meaning daily social content, weekly local search articles and market research done for you, produced by AI instead of an account team, which is why it is a flat published price per property rather than a retainer.
Can we use LeaseRadius alongside our current agency?
Yes. Keep the agency for brand, website and campaign work, and run LeaseRadius for the daily social and weekly search cadence. Everything we publish uses your existing brand kit and real photos.
Do we get an account manager?
No dedicated account manager. You manage the property in the app, approve content there if you want to, and reach us by email. That is part of why the price is what it is.
Can LeaseRadius replace our agency entirely?
For organic social media and local search content, yes, and at a fraction of the cost. For a rebrand, a website, paid campaigns or production work, no.
Who owns the content if we leave?
You do. Posts and articles produced for your property are assigned to you under our terms, and your accounts, website and blog stay yours.
More from LeaseRadius
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LeaseRadius Pricing
$499 per property per month, $299 under 30 units. First month free, no contract.