Reduce Apartment Vacancy
A vacant unit does not cost you a little. It costs the entire rent, every single day, until someone signs. LeaseRadius is marketing built around that one number. Four AI agents keep your community visible to renters in your submarket every day, with your real availability, your real photos, and content grounded in your actual neighborhood, for one monthly price per property ($499, or $299 for communities under 30 units).
Do the arithmetic on one empty unit
Take the asking rent on a vacant unit and divide it by thirty. That is what an empty day costs you, and it is gone permanently. Multiply by the days that unit has been sitting, then by the number of units currently down, and you have the budget you are already spending on vacancy without deciding to. Most marketing decisions look different next to that number, because the question stops being what marketing costs and starts being how many vacant days it removes.
Vacancy is usually a visibility problem before it is a pricing problem
Operators tend to reach for a concession first because it is the fastest lever to pull. But a discount only reaches renters who already found you. If your community is not showing up when someone searches for a place to live in your neighborhood, is not posting anything a prospect would want to see, and has availability sitting behind a stale listing, then cutting rent is paying to fix a problem you do not have. Get found first, then decide whether the price needs to move.
What we actually run against your vacancy
Paul builds renter personas from your real unit mix and pricing, so content targets the people who would actually sign. Marcus maps the employers, businesses, and events around your property, which is what makes that content specific enough to matter. Sophie publishes daily Instagram feed posts, Stories, and Reels, cross-published to Facebook and your Google Business Profile. Riley publishes local SEO articles on a steady weekly cadence, so you earn organic visibility instead of renting it. Your live availability and specials come straight from your rent roll, so what renters see is what you actually have.
You can see what it is doing
Social, search, and Google Maps performance sit in one dashboard, so you watch visibility move rather than take our word for it. Every post and article can publish automatically or wait in an approval queue, whichever you prefer. Nothing goes out with your name on it that you cannot see first.
What we will not do to fill a unit
We do not generate fake images or video. We do not invent amenities your community does not have. We do not manufacture urgency or advertise a special you are not running. Renters catch that quickly, and a lease signed on a false expectation becomes a turnover in twelve months, which is the same vacancy problem again with extra steps.
Simple pricing
Everything above is included in the Visibility plan at $499 per property per month ($299 on the Small Property plan for communities under 30 units). The first month is free, there is no setup fee, there is no annual contract, and you can cancel anytime. Compare that to a single vacant day at your asking rent.
Stop paying for empty units.
Add your property and your agents start working on your vacancy the same day. First month free.
Get StartedFrequently asked questions
How does marketing reduce apartment vacancy?
By keeping your community visible to the right renters continuously rather than only when a unit comes down. Vacancy shrinks when prospects find you earlier in their search, so interested renters exist before the notice to vacate arrives. LeaseRadius does that with daily social content, weekly local SEO articles, an active Google Business Profile, and live availability pulled from your rent roll.
What does one vacant apartment cost per day?
Divide the unit's asking rent by roughly thirty. A unit asking $1,800 a month costs about $60 for every day it sits empty, and that revenue cannot be recovered later. Turn costs, marketing spend, and concessions come on top of that figure.
How fast can marketing fill a vacant unit?
It depends on your rent, your submarket, and the season, and any agency that promises a specific number of days is guessing. What we can say concretely: your social presence, Google Business Profile, and live availability go active within days of adding your property, while organic search visibility compounds over weeks. The channels that work fastest are the ones that reach renters already searching in your area.
What is a good apartment vacancy rate?
It varies too much by market, asset class, and season for a single national number to be useful. The benchmarks worth watching are your own trend over the last twelve months and comparable communities in your submarket. If your vacancy is climbing while comparable properties nearby hold steady, the cause is specific to your community, and marketing usually reaches it.
Is this an agency or software?
Both, in practice. You get agency output, meaning daily social content, local SEO articles, and market research done for you, produced by AI agents instead of a staffed account team. That is why it is a flat $499 per property per month ($299 under 30 units) rather than a traditional agency retainer, with the first month free and no long-term contract.
More from LeaseRadius
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Apartment SEO Services
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AI Marketing for Apartments
A full marketing team as AI agents: renter personas, neighborhood research, social, and search.